Email Marketing Solution

Email Marketing Works
WebLink’s ExactTarget Email Marketing Solution provides you with the ultimate marketing tool that will dramatically improve the effectiveness of your email communications - resulting in increases to your bottom line through higher event attendance, member retention, new member sales and overall communications.

The days of “batch and blast” are over and the effectiveness of sending the same email to all members is minimal because of the variety of your membership. What is important to one segment of your membership may be irrelevant to another segment. Once enough irrelevant emails are received from your members, they stop reading them - making all communications less effective.

Personalization
WebLink’s ExactTarget solution makes your email campaigns and newsletters much more effective because each email can be personalized and the content within the email can be automatically changed based upon factors such as member’s preference, business size, gender, location or other data you may have.

For example, in your event invitations, use different benefit pitches based upon the size of the company or how long they have been a member and whether they are a manager or front line employee. You may tailor messages to prospects that point out networking opportunities based gender, business type or other data you may have.

This makes the email messages more suited and relevant to the reader, increasing the effectiveness the email and improving the likelihood that future email communications will get read as well.

Activity Tracking
Detailed tracking reports show each element of your email, such as what external links were clicked on and which emails were forwarded. This enables you to quickly follow-up with a selected group. An example may be to send a follow-up email to all those people who read the article about becoming a premium sponsor of your event.

Superior Email Deliverability
WebLink’s ExactTarget solution is “permission based” and should NOT be used for spam or sending to unqualified email lists. Because of this policy, all the major ISP’s and email delivery services such as AOL and Yahoo give emails sent through WebLink’s ExactTarget solution the “benefit of the doubt” and they will get delivered. ExactTarget employs over 15 people that do nothing but focus on email deliverability on your behalf. This feature alone is often worth the investment.

Easy Integration
Member lists from almost any system may be easily uploaded. Direct integration is available with WebLinkConnect.

Pricing and Availability
This solution is can be setup within 24 hours and includes a personalized training session. Special pricing is available through WebLink for 501c3’s and Chambers of Commerce. Contact Lauren@WebLinkInternational.com for ordering and special rates.

WebLink’s solution enables you to have the power of the ExactTarget system with the Chamber specific knowledge of WebLink, easy integration with WebLinkConnect (not required, however) and tailored pricing geared towards not for profit organizations.

More About ExactTarget
ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 5,500 organizations worldwide, including Anthem Blue Cross and Blue Shield, The Home Depot, Scotts Miracle-Gro Company, Delta Faucet, CareerBuilder.com and Encyclopedia Britannica, rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader. In 2006, the company was highly ranked in both the Inc. 500 and the Deloitte Fast 500. For the last three years, ExactTarget ranked highest in market suitability by JupiterResearch based on the solution's usability, strong feature set and API. ASPnews, the world's premier source of news and analysis for and about the Application Service Provider (ASP) and Web services industry, ranks ExactTarget as one of world’s 25 leading service providers for the ASP, Software-as-a-Service (SaaS), Web Services, Service-Oriented Architecture (SOA) and Utility Computing industries. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia.

To learn more about ExactTarget and how their solution can help other types of organizations visit http://www.ExactTarget.com